Live web previewSports platform
ARENA
Live scores, with forecasts it checks in public.
- For
- Sports followers
- We built
- Product direction, interface design, engineering


Websites, apps, AI systems and games. Designed to stand out, engineered to work.
Rendered live in your browser. Drag to spin the loop.
······
Your phone becomes the controller: tilt to steer the loop, tap to send a pulse.
Over 300 clients. Our own products: ARENA, Pathora, VitaPing, VitaPing ONE, Tessera, Veyr, CxS and FitAgain.
We build our own ventures as well as work for clients. Every screen below is a real capture from a LOOP71 product, labelled with its current stage.
Live web previewSports platform
Live scores, with forecasts it checks in public.


In developmentDecision intelligence
Complex signals, made readable.


Local prototypeResearch software
Every finding leads back to its evidence.


In developmentEmergency identity
Your voice, when you cannot speak.


Local developmentGaming companion
A gaming companion that lives on your PC.


Under the hood
Before we build for you, we build for ourselves. These are the systems inside the products we own, described at a level that keeps their secrets.
Official economic and market data becomes indices, scenarios and forecasts, each one traceable to a receipt and scored in the open.
TypeScript · React · Node.js · SQLite · Python · custom canvas charts
Open the caseA sports platform that publishes its own forecasts as time-stamped receipts before kick-off, then scores them in public.
TypeScript · Next.js · SwiftUI · ASP.NET · SQL
Open the casePrivacy-first video safety for yards and docks: existing cameras, faces blurred, every event checked by a person.
C# · .NET · Python · TypeScript · Apache-2.0 vision models
Open the caseEmergency identity that speaks for you: a band or charm anyone can scan, sharing only what you chose, with every access recorded.
.NET · Clean Architecture · SQL Server · React Native · Expo · NFC
Open the caseA research question becomes a cited evidence report: two independent assessors, a search for counter-evidence and a human with the final word.
Python · FastAPI · PostgreSQL · Redis · Celery · local open-weight models
Open the caseA private gaming companion that runs on the player's own PC, answers from sources they saved and looks at the screen only when asked.
Python · JavaScript · local vision model · zero third-party Python packages
Open the caseCounts taken from the product repositories on 19 October 2026: lines include tests; test figures count tests written, not a single run. Products are owned ventures at different stages; none of this is an accuracy or deployment claim.
Prediction engines
Pathora and ARENA freeze every prediction with a timestamp before the outcome is known, then score it in public. Hits and misses stay on the record. No edits, no quiet deletions.
Client work
What we build for clients stays locked. Scroll to open the door and walk the shelves: thirty briefs we are built for, and two active client products with the names withheld.
Brief 01 / 30Private bank · GCC
An Arabic-first AI assistant for relationship managers, grounded in policy documents, with a full audit trail.
Request something like thisIllustrative briefs: representative of the work we take on, not named client products.
Client product L-01Active client product
Name classified
Trade supplier · United Kingdom · In build
Client product A-02Active client product
Name classified
Heritage luxury services · London · Audit delivered · rebuild proposed
Enterprise
Back-end engineering and AI integration for teams at KPMG and Chase.
Data pipelines, secure APIs, AI assistants connected to internal knowledge, and the evaluation and controls that regulated teams need.
Websites, apps, AI agents, games, algorithms and brands. Nothing is too big to build.
01Signal
Orders, documents, sensor readings, conversations. Millions of points with no shape yet.
02A base model
A few layers, trained on your examples. It classifies, summarises and answers simple questions. Good, and cheap to run.
03A deep model
Dozens of layers, retrieval over your documents, tools it can call, a plan it checks before acting. This is where agents live.
04Yours
Your rules, your brand voice, your approvals. We build at the depth your problem needs, and run it where your data is allowed to live.
01AI, generative AI and machine learning
AI that reads, writes, sees, speaks, predicts and acts, inside your business and connected to your own data. It works to your rules, waits for your approval and speaks in your brand voice.
Assistants, copilots and writing tools built on large language models, inside your own product and branded as yours.
Made with our own local model
A model running on this machine writes one AI idea for your sector, live, in a sentence. Nothing you type is stored or sent anywhere else. When no local model is running, you see one of our thirty illustrative briefs instead, and the label says so.
Example of an agent workflow we build. Illustrative, not a live system.
02Web development
Websites, web apps and e-commerce, designed in-house and engineered for speed, accessibility and search. Like the one you are on.
A distinctive site that explains what you do in seconds and turns visitors into enquiries.
03App development
iOS, Android and cross-platform apps, plus the back end, APIs and admin tools that keep them running. That includes logistics and two-way delivery platforms: customer app, driver app, live dispatch and tracking.
Native-quality apps for both stores, designed for how people really use their phones.






04Marketing
Campaigns, content and performance marketing across search, social, email and video, tied to clear goals and honest reporting.
Campaigns on Meta, TikTok, Google and LinkedIn, planned, built and optimised against clear goals.
05Branding
Strategy, naming, identity, visual systems and motion that make a new product feel inevitable. Try it: type a name.
Who you are for, what you stand for and a name that can be owned.
Live sketch directions, generated in your browser. Real identities start with strategy.
06SEO and GEO
Technical SEO, content and authority for search engines, plus GEO: structuring your brand so AI assistants such as ChatGPT, Gemini and Perplexity can find and cite it.
We find and fix what stops search engines reading your site: speed, structure, errors.
AI answer
Source: yourbrand.comIllustration
A game, a pathfinding algorithm and an AI workflow, running in your browser right now.

Company sites, commerce and campaigns with a point of view, built fast and accessible.

iOS, Android and web products, with the services and data behind them.
Workflows connected to your data and tools, with evaluation and human review.
Play it: drag to fling the orb through the loop.
0Tap to build walls. A* finds the new route in real time.
Identity, launch films and content that make a new product feel inevitable.
Pick a direction. We will show you a relevant example and what a first release could include.

Example: ARENA
The people, the problem and what success looks like.
A direction and a clickable prototype to review together.
Design and engineering ship working releases, step by step.
Learn from real use, maintain it and plan what comes next.
Tell us the shape of your idea. Three fields are enough to start.
Owned ventures, built end to end by LOOP71. Every screen is a real capture and every project shows its current stage. Scroll to walk the gallery.
Live from our products





Client work
What we build for clients stays locked. Scroll to open the door and walk the shelves: thirty briefs we are built for, and two active client products with the names withheld.
Brief 01 / 30Private bank · GCC
An Arabic-first AI assistant for relationship managers, grounded in policy documents, with a full audit trail.
Request something like thisIllustrative briefs: representative of the work we take on, not named client products.
Client product L-01Active client product
Name classified
Trade supplier · United Kingdom · In build
Client product A-02Active client product
Name classified
Heritage luxury services · London · Audit delivered · rebuild proposed
Enterprise
Back-end engineering and AI integration for teams at KPMG and Chase.
Data pipelines, secure APIs, AI assistants connected to internal knowledge, and the evaluation and controls that regulated teams need.

Pre-orders open
A separate wellness product: the VitaBand wearable and a companion that turns readings, sleep, movement and food into plain-language insight.
Visit website ↗In development
A clothing alterations and tailoring platform built around AI: upload a photo of clothes you already own and see the alteration on your own photo, then book a tailor who measures, quotes and signs it off. The AI preview is in development.
Live web previewSports platformOwned venture
Live scores, with forecasts it checks in public.

ARENA brings live scores, tables and match forecasts into one fast sports experience on web and iOS. It publishes its own predictions and checks them publicly against final results. The web preview is live; the app is not yet released.


Inside the engine
TypeScript · Next.js · SwiftUI · ASP.NET · SQL
In developmentDecision intelligenceOwned venture
Complex signals, made readable.

Pathora structures market and economic signals into a command centre that analysts can scan, compare and act on. It is in active development.


Inside the engine
TypeScript · React · Node.js · SQLite · Python · custom canvas charts
Local prototypeResearch softwareOwned venture
Every finding leads back to its evidence.

Veyr turns a research question into a traceable evidence report. Every claim links to a stored source passage, two assessors read independently and a human reviewer has the final word. It runs as a local prototype.


Inside the engine
Python · FastAPI · PostgreSQL · Redis · Celery · local open-weight models
In developmentEmergency identityOwned venture
Your voice, when you cannot speak.

VitaPing is wearable emergency identity. Anyone nearby can tap or scan the band or charm with a phone to reach the wearer's approved emergency information. VitaPing ONE is a separate wellness product.


Inside the engine
.NET · Clean Architecture · SQL Server · React Native · Expo · NFC
Local developmentGaming companionOwned venture
A gaming companion that lives on your PC.

CxS keeps your games, notes, goals and progress on your own PC. Its companion, Xyren, answers from sources you saved and looks at a screen only when you choose to share it, using a local AI model. Nothing leaves the machine to answer.


Inside the engine
Python · JavaScript · local vision model · zero third-party Python packages
PrototypeAI video safetyOwned venture
Safer yards and docks, without watching people.
Tessera runs on a site's existing cameras. It tracks people and vehicles as positions on the ground, checks them against the zones and rules the site sets, and flags moments such as a person too close to a moving vehicle or someone entering a restricted area. It never uses facial recognition, blurs faces in anything it stores or sends, and every flag goes to a person who decides.
What it watches for
From fly-tipping to a trailer leaving with the dock door open. A few of them, animated:
EN-11 · Environment
On after site validation
PV-01 · Pedestrian and vehicle
Alerts by default
RD-01 · Road safety
On after site validation
PPE-01 · PPE
Alerts by default
PPE-05 · PPE
Alerts by default
VH-09 · Vehicles and HGVs
Alerts by default
DK-01 · Docks and trailers
On after site validation
FE-16 · Fire and egress
Alerts by default
HK-11 · Housekeeping
On after site validation
Crowd safety
On after site validation
Security and access
Alerts by default
System health
Alerts by default
Checks come from Tessera's catalogue. Every one shown is built in code and tested on synthetic footage; none has yet run on a live site. Tessera never identifies people: faces are blurred and every flag goes to a human reviewer.
Inside the engine
C# · .NET · Python · TypeScript · Apache-2.0 vision models
AI, generative AI and machine learning
We design, build and run AI that does real work: products, agents, search over your knowledge, forecasting and vision. We already run it inside our own platforms.
01Signal
Orders, documents, sensor readings, conversations. Millions of points with no shape yet.
02A base model
A few layers, trained on your examples. It classifies, summarises and answers simple questions. Good, and cheap to run.
03A deep model
Dozens of layers, retrieval over your documents, tools it can call, a plan it checks before acting. This is where agents live.
04Yours
Your rules, your brand voice, your approvals. We build at the depth your problem needs, and run it where your data is allowed to live.
This is a real machine-learning model, deliberately small: a naive Bayes text classifier trained in your browser on 120 example sentences. Nothing you type leaves this page.
Made with our own local model
A model running on this machine writes one AI idea for your sector, live, in a sentence. Nothing you type is stored or sent anywhere else. When no local model is running, you see one of our thirty illustrative briefs instead, and the label says so.
Model depth
Drag the slider. A small model answers simple questions. A deep one reasons across documents, plans multi-step work, uses tools, checks itself and remembers your context. We build at the depth your problem needs, and no deeper than it should be.
4 layers0 connections drawn
Illustration of depth and capability, not a diagram of a specific model.
Assistants, copilots and writing tools built on large language models, wired into your product.
Agents that take actions in your tools, with clear limits, logs and approvals.
Answers grounded in your documents and data, with citations people can check.
Models that predict, rank and detect, scored honestly against what really happens.
Cameras and images understood on the edge or in the cloud, privacy first.
Voice receptionists, call summaries and multilingual conversation, including Arabic.
Images, video and motion for campaigns, produced with local and cloud models.
Test sets, red-teaming, permissions and human review designed in from day one.
Forecasting and machine learning
Official economic and market data becomes indices, scenarios and forecasts, each one traceable to a receipt and scored in the open.
Open the caseTypeScript · React · Node.js · SQLite · Python · custom canvas charts
Computer vision at the edge
Privacy-first video safety for yards and docks: existing cameras, faces blurred, every event checked by a person.
Open the caseC# · .NET · Python · TypeScript · Apache-2.0 vision models
Retrieval and evidence AI
A research question becomes a cited evidence report: two independent assessors, a search for counter-evidence and a human with the final word.
Open the casePython · FastAPI · PostgreSQL · Redis · Celery · local open-weight models
A local vision model on a PC
A private gaming companion that runs on the player's own PC, answers from sources they saved and looks at the screen only when asked.
Open the casePython · JavaScript · local vision model · zero third-party Python packages
One job, measured.
With permissions and provenance.
Test sets before launch.
Limits, logs and approvals.
People decide what matters.
Scored against reality.
Client work
What we build for clients stays locked. Scroll to open the door and walk the shelves: thirty briefs we are built for, and two active client products with the names withheld.
Brief 01 / 30Private bank · GCC
An Arabic-first AI assistant for relationship managers, grounded in policy documents, with a full audit trail.
Request something like thisIllustrative briefs: representative of the work we take on, not named client products.
Client product L-01Active client product
Name classified
Trade supplier · United Kingdom · In build
Client product A-02Active client product
Name classified
Heritage luxury services · London · Audit delivered · rebuild proposed
Enterprise
Back-end engineering and AI integration for teams at KPMG and Chase.
Data pipelines, secure APIs, AI assistants connected to internal knowledge, and the evaluation and controls that regulated teams need.
Watch us build it
Most studios show you a finished thing. We show you the making. Below is this website's own repository replayed from the first commit to the redesign you are looking at, read straight from the code. Real dates, real files, real line counts.
Watch us build it
A replay of this website's own repository: every commit as it landed, then the redesign you are looking at. Real history, read from the code.
The history file is not available in this build.
The build reads the repository's own log: every commit, its message, the files it touched and the lines added or removed.
Those facts are written to a small file at build time. Nothing is typed in by hand.
The chart and the log replay them in order, then the uncommitted redesign appears as the final chapter, labelled.
Phone controller
Code: ------
Allow motion access, then tilt your phone to steer the loop on the big screen.
Nothing is stored. Tilt and taps are relayed to the desktop for ten minutes, then the code expires.
Client war room · demo
Every LOOP71 client gets a private page like this: progress, the latest build, decisions waiting for them. This one shows the layout with sample content so you can see how it works.
Complete
Complete
In progress, release 3 of 5
After launch

Sample. A real room shows the client's own latest build.
Demonstration page with sample content. Real rooms are private to each client.
Start with one clear challenge. We bring the design, engineering and creative disciplines it needs, and stay to improve it after launch.
01Signal
Orders, documents, sensor readings, conversations. Millions of points with no shape yet.
02A base model
A few layers, trained on your examples. It classifies, summarises and answers simple questions. Good, and cheap to run.
03A deep model
Dozens of layers, retrieval over your documents, tools it can call, a plan it checks before acting. This is where agents live.
04Yours
Your rules, your brand voice, your approvals. We build at the depth your problem needs, and run it where your data is allowed to live.
01AI, generative AI and machine learning
AI that reads, writes, sees, speaks, predicts and acts, inside your business and connected to your own data. It works to your rules, waits for your approval and speaks in your brand voice.
Assistants, copilots and writing tools built on large language models, inside your own product and branded as yours.
Made with our own local model
A model running on this machine writes one AI idea for your sector, live, in a sentence. Nothing you type is stored or sent anywhere else. When no local model is running, you see one of our thirty illustrative briefs instead, and the label says so.
Example of an agent workflow we build. Illustrative, not a live system.
02Web development
Websites, web apps and e-commerce, designed in-house and engineered for speed, accessibility and search. Like the one you are on.
A distinctive site that explains what you do in seconds and turns visitors into enquiries.
03App development
iOS, Android and cross-platform apps, plus the back end, APIs and admin tools that keep them running. That includes logistics and two-way delivery platforms: customer app, driver app, live dispatch and tracking.
Native-quality apps for both stores, designed for how people really use their phones.






04Marketing
Campaigns, content and performance marketing across search, social, email and video, tied to clear goals and honest reporting.
Campaigns on Meta, TikTok, Google and LinkedIn, planned, built and optimised against clear goals.
05Branding
Strategy, naming, identity, visual systems and motion that make a new product feel inevitable. Try it: type a name.
Who you are for, what you stand for and a name that can be owned.
Live sketch directions, generated in your browser. Real identities start with strategy.
06SEO and GEO
Technical SEO, content and authority for search engines, plus GEO: structuring your brand so AI assistants such as ChatGPT, Gemini and Perplexity can find and cite it.
We find and fix what stops search engines reading your site: speed, structure, errors.
AI answer
Source: yourbrand.comIllustration

Company sites, commerce and campaigns with a point of view, built fast and accessible.

iOS, Android and web products, with the services and data behind them.
Workflows connected to your data and tools, with evaluation and human review.
Play it: drag to fling the orb through the loop.
0Tap to build walls. A* finds the new route in real time.
Identity, launch films and content that make a new product feel inevitable.
Inside the studio
Designers, engineers and AI specialists in one team. We have built for 300+ clients, and we build and run products of our own.
A good idea deserves more than a beautiful surface. It needs a journey that works, a system that holds and a way to learn from real use. So at LOOP71, design and engineering decisions are made together, by the people who build them.


The people shaping the experience also write the code, so nothing is lost in handover.
ARENA, Pathora, Veyr and VitaPing keep our methods tested on real products.
Maintenance and improvement are planned from the start, not bolted on.
The people, the problem and what success looks like.
A direction and a clickable prototype to review together.
Design and engineering ship working releases, step by step.
Learn from real use, maintain it and plan what comes next.
A short note is enough. Tell us what you want to build and we will reply to discuss the next step.
Your enquiry is stored privately and reviewed by the team. Sending it does not create a booking, quote or commitment.
This page describes the current review website. Final legal details require the contracting entity and an approved retention policy.
We collect the details you submit so we can review and respond to your enquiry. Submissions are stored in a private contacts database. Only an authorised owner can access the inbox. We do not publish enquiry contents.
Product links open separate websites with their own privacy practices.
This page describes the current review website. Final legal details require the contracting entity and an approved retention policy.
The site presents LOOP71 capabilities and owned ventures. Product stages are labelled. An enquiry is a request for conversation, not a quotation, booking or accepted project.
Scope, price, ownership, licensing, support and timing are agreed separately for each project.